The hurry-up offense: Sports Media in the non-stop news cycle.
By Stephanie Diaz
The guest speakers were Jeff Howe from 24/7 sports columnist, David Chancellor, sports anchor from News 4 WAIO, San Antonio, Tim Griffin from San Antonio Express News and Kirk Bohls from Austin American Statesman.
They spoke about different subjects like obstacles they face and opportunities they are given in the sports media outlet.
Increased limited access is one of the obstacles they face when trying to interview any of the players from the Spurs. All media outlets get the same time and the same interviewees for their stories. "You’re basically giving them the same story," said David Chancellor who was trying to make a point in the fact that all outlets would be covering the same stuff.
Deadlines are something all outlets of the media deal with. You will always face deadlines in this profession, whether it is getting your story done in one day or sending it in to be submitted in a couple of hours, to writing during the game for social media. People now days go to social media because it's an outlet on immediacy, instead of waiting on the sports recap at a certain hour or the news paper the next day. "Twitter is 24/7," said anchor Chancellor.
NCAA football and the debate on whether they should be paid or given subsidies is another thing that was talked about in the panel.
They are making it about money when it's not supposed to be about money is what Kirk Bohls stated.
They believe that fans have a short attention span and they don't really care whether they are getting paid or not.
"They want to be able to control their own sport and have some autonomy," said Bohls.
Although there has not been a final agreement on this, some are for it and some against it.
When it comes to though questions, what do you do as an interviewer or writer?
When this is your job, there is no other way than to ask the tough questions, but there are always prudent and smart ways to ask them.
"In no circumstance is it ever OK to burn a source," said Jeff Howe. That's when morals and values come into play.
And once you get answers and get the story out, people always rely on whether the source is credible or not.
Story telling is an industry that is NOT dying, it's "changing".
The way you conduct your written portion, video or audio can be in a different format or even in a different order, but something that will never change is the fact that you are telling a story.
You can't only focus on, in this case, the sport they do; you need to find something else inside the person's life. "I need a guy that's into something else other than football," said Chancellor. And for that you need to follow the advice Kirk gives, "be interested in people," said Kirk.
With every story there's always an opportunity to learn something new. Sometimes you're so into getting your story done that you even forget to listen and you miss the aspects that could umph your story. "The hardest thing to do... is to do the interview process," said Chancellor.
A way to conduct your interviews and show a little personality and human side is to show yourself interested and understanding of their situation... "You just try to have a conversation," Chancellor said.
Photo by Stephanie Diaz