Werner, who graduated from San Marcos High School in 2008, talked to Texas State undergrads about how their social media presence in the digital age affects their professional aspirations. She stressed that their persona online should be something potential employers will want to see and be impressed with.
"You want it to represent the best of the best of you," Werner said.
Werner also highlighted the importance of "a pretty voracious media diet", saying that she personally spends several hours a day keeping up with current events and encouraged the audience to do the same.
"You need to be very well read," she said. "And definitely know how to make GIFs."
Werner's Tumblr site can be found at www.anniewerner.tumblr.com.