Blog for the class section of Jessica James' MC1313 - Media Writing
Thursday, October 16, 2008
Liz Arreaga, co-founder of Mercury Mambo, is to speak Wednesday, Oct.20 at 12:30 p.m. in Old Main 234.
"Using experiential advertising and PR to target Hispanic consumers" is the the speech Arreaga is to give.
Mercury Mambo, founded in 1999, is a Hispanic marketing agency. They target hispanic marketing agencies. They also are a full service marketing agency that provided services such as sales promotions and event marketing.
Some of their clients include America online, Dr. Pepper, Budweiser and others.