Thursday, October 16, 2008
Advertising expert to speak at Mass Communication Week
Attending Texas State's Mass Communication Week will be Glenda Goehrs, a former employee of Austin's GSD&M Idea City ad agency. Goehrs, who spent 25 years at GSD&M Idea City, will present "Advertising: How to win new clients" on Thursday, Oct. 23 in Old Main room 234.
GSD&M Idea City is a full-service advertising agency that was founded by University of Texas graduates in 1971. Aside from the main headquarters in Austin, GSD&M has two more satellites in New York City, New York and Chicago, Illinois.
Many of GSD&M Idea City's clients included; BMW, Texas A&M University, Southwest Airlines, Hallmark, Lennox, Marshalls, World Market and many more.